What we do
Insights & Consulting

 

Our Insights & Consulting team provides efficient and comprehensive strategic and tactical market research and consulting support to clients.

We help clients improve their strategies by better understanding and preparing for market change through rigorous research and analysis of the competitive landscape, as well as seamlessly aligning the capabilities of all imc divisions with client needs.

We don't just tell clients what the data say; we interpret the data, informing our clients of the strategic implications and potential impact on commercial/in-licensing opportunities or brand communications programmes. imc's Medical & Scientific team provides expert input to studies requiring interpretation of scientific data such as target product profile assessments and clinical study design analysis.

Our integrated approach also enables us to present results on interactive platforms which highlight key data concisely and in an an easy-to-interpret format, thereby supporting clients to make informed decisions quickly and effectively.

Capabilities in Insights & Consulting include:

  • Strategic consulting
  • Forecasting
  • Market understanding / assessments
  • Brand positioning and differentiation
  • Opportunity assessments
  • Stakeholder identification and profiling
  • Stakeholder segmentation and mapping
  • Campaign material testing
  • Campaign follow-up
  • Competitive intelligence
  • Online external expert communities and panels
  • Surveys
  • Centre of excellence mapping
Insights and Consulting Capabilities